E-Mail Marketing can be your most potent weapon when it comes to generating more revenue online - but it has to be done right and it has to be done legally.
E-Mail marketing is essentially the process of sending targeted promotions to a list of subscribers who have chosen to opt-in to one of your e-mail lists.
E-Mail marketing differs from other online marketing strategies in as much as the mailings you are sending out a targeted towards people who have already expressed an interest in your services.
One of the biggest difficulties most new e-mail marketer's have is when it comes to ensuring their e-mails arrive in their subscribers inboxes - so many mailing list software providers offer paltry delivery rates and webmasters can so easily lose patience when it's apparent that as few as half of the e-mails they send to their subscription list are actually received.
One of the most important things you can do to make sure that your e-mails are received by your subscribers is to sign up with a quality and reputable e-mail marketing tool - such tools will generally have all forms of relationships in place with the majority of the largest Internet Service Providers.
These relationships generally ensure that all the e-mails you send out via these tools will be white listed and should have far less trouble passing the various filters set up by Internet Service Providers to catch spam e-mails.
Another good way to avoid the dreaded spam filters is to make sure that you tailor your subject line in such a way as it doesn't make the E-Mail you are sending appear as spam.
For example, a number of promotions through E-Mail may decide to use the terms "FREE", "save" or "discount", these are terms that are generally associated with spam e-mailings and as such they are best off avoided when it comes to sending emails to people on your mailing list.