In today's fast-moving world, keeping up with the competition can be the barometer to your success or failure of your business.
Today's marketing strategies have adopted and are now thriving online in social networking sites particularly through advertisement for Facebook.
Facebook, of course, is as of this writing, the most widely-used social networking site in the world.
There are others, of course, like Twitter, LinkedIn and Google+, with each also have their own styles of advertising.
But of course, a business can have ads in any or all of those sites.
Yet, it needs no further explanation that we go to the leader of the pack - Facebook.
Today, people are making Facebook as a personalized society in such a way that we can already relate to the communities and people around us.
In this case, Facebook becomes the access point to every social activities and events happen all over the world every now and then.
As people are connected with the rest of the world, so too are advertisements.
It gives businesses a great chance to connect to people in hopes to transform them from potential customers to active customers.
So, what did advertisers do to grab the opportunity of making these floods of friends into its company's potential customers? They make their advertisement for Facebook as competitive and creative as they can be since Facebook is a great place for competition for customers' or users' likes.
Below are the 4 schemes in making advertisements for Facebook: 1.
Make your Ad simple and concise.
Limit ad characters of the advertisement to 135.
People won't bother seeing what's next in your ad, so try to get funny and catchy tag lines to effectively and instantly get someone's attention, yet make it clear and direct to the point at the same time.
One of the most effective styles of advertising on Facebook is asking a question to the audience.
Question tags will make them think what the answer really is, so they will hit the click button to see if their answer is right.
Choose a great picture relevant to your product or company.
Creative images together with the catchy tag-line can draw attention to customers.
So be sure to use pictures relevant to what you advertise and see to it that you avoid posting questionable and copyrighted images to avoid being rejected.
Know your target audience.
If you want to earn for your business like clothes or boutique, be sure to know first who will be your target market.
Search for those audiences who are lovers of fashion and clothing that could lead into another stream of targeted people.
No matter how many competitors you have, all you need to do is to make your advertisement outshine the rest of the competition, and by making a bunch of friends and likes to your fan page.
Establish a good relationship with them and make them as one of your potential clients or customers.
It doesn't matter if your advertisement for Facebook using a certain method won't get most likes from users.
Learning from the first attempt and treating it as a challenge will greatly improve your strategies the second time around.
It is a constant learning process that involves frequent updating, as well as studying the behavior of your potential market.