Business & Finance Advertising & sales & Marketing

How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products

If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you.
Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did.
Read on to find out more.
Information products are basically just answers, or a solution to a burning problem that the customer is having.
The closer you come to an effortless, affordable solution, the more likely you will close the sale.
Information products come in many forms.
You can have actual printed books, DVDs, CDs, downloadable audio, or downloaded text and video.
You can also develop packages of materials, create courses and coaching programs.
Anything you can do to create a program that will hold the customer's hand and show them exactly what to do, will bring you a ton of money.
Use your direct marketing skills to bring in the customers.
Use sales letters, classified advertising, email campaigns, and referral marketing.
It's critical that you pre-qualify your customers first in order to make sure that they are part of the niche that you are marketing towards.
You don't want to have any wasted effort when spending a lot of time on a marketing campaign.
The hungry crowd is the key.
Once you have begun to develop a list on your own, it's much smoother sailing.
You will already know what your customers want, and you can develop products and services to fill their needs.
Keep feeding your hungry market with periodic direct marketing campaigns and you will have a winner.
Not every product you create will bring in a lot of money.
Out of ten products you make, four may be failures, two may be total successes, and the middle four will just bring in a little money.
That is why the information product game is also a numbers game.
In order to create an information product empire, you need to branch out into a lot of different niches.
You need to create many products and hen have your customers vote.
Drop your losers and heavily market the winners.
When you find a product that is a super success, then you should keep expounding on that theme.
Create other products and workbooks that are supplemental material that you can sell along with your flagship product.

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