With Promotional Products, You Have the Edge!
Are you constantly looking for ways in which you can gain a competitive edge in your industry? Of course you are! If you're using promotional products as opposed to (or in addition to) other forms of advertising, such as television, internet, and print ads, you already have the upper hand over your competitors who don't. And if you haven't yet explored the unique possibilities available with promotional advertising, you should. Here's why:
Promotional Products Appeal to All Five Senses!
Sure, you can see and hear ordinary TV and internet ads, but can you feel them? Can you smell them? Or can you taste them? If so, please seek professional help. If not, you're just like the rest of us who experience the "in one ear, out the other" phenomenon when we see or hear a typical advertisement. It's time to experience the EXTRA-ordinary with promotional products. Here are five ways to appeal to your audience in ways that just aren't attainable with other advertising media:
Sense #1: Sight
This is the sense we use most frequently. In fact, we use it all day every day, every second that we're awake. This is why we don't pay much attention to most TV commercials, magazine advertisements, and internet ads... they're just another thing we see throughout the course of the day. The fact of the matter is that these forms of advertising are considered by most to be annoying. So if you want someone to see your logo or your message, why not do it with advertising specialties, in a way that engages your audience? Give people something stimulating, like a Rubik's cube. Your target audience is getting your message, but they're being engaged in such a way that they'll actually remember it later!
Like I mentioned above, most advertising that utilizes this sense goes "in one ear, out the other." This is why radio advertising, while usually costly, is largely ineffective. Most of us turn on the radio to enjoy music or our favorite radio show, not to hear commercials. Advertising this way is not cost-effective, because many people change the station (or channel, or fast-forward the DVR recording) as soon as an advertisement comes on. And even if they don't change the station, they're usually not paying attention. The mp3 player and earphones shown to the left are great examples of promotional products that engage the sense of sound, while at the same time creating an enjoyable experience for the end user. Again, you're getting your message out there, but you're doing it in a way that's more memorable to your target audience than, say, a radio commercial. And you're doing it over and over at no additional cost.
Sense #3: Taste
This is one of the senses that you just can't appeal to with any other form of advertising besides promotional products. Most people don't think of advertising using food, but it's actually a very effective method of getting your message to your target audience. Edible promotional products from Maple Ridge Farms (voted consistently as the top food gift company in the industry) are utilized by over 75% of the Fortune 100 because of their effectiveness in creating a memorable experience for the end user. When a potential customer enjoys a piece of gourmet chocolate imprinted with your logo, you're creating a memorable experience you're simply not going to get with traditional advertising.
Sense #4: Smell
After recently browsing through a magazine my wife had left on the table, I estimated that about 75% of the pages were advertisements. That was a few days ago, and I can recall the name of the advertiser in only a couple of those ads. One is because it was a brand that I'm familiar with, and the other was an ad for perfume. It had the flap you can lift up to smell the fragrance and I liked how it smelled. Of all the five senses, smell is the one that creates the most powerful impression in your brain. This is a proven fact based on numerous in-depth and well known scientific studies. A particular scent can trigger memories from decades ago. With the exception of fragrance ads like the one I've described here, promotional advertising is the only medium that can appeal to the sense of smell. And that is a huge advantage, given the overwhelming evidence that scent is the most powerful memory trigger. So the next time a prospective customer enjoys the aroma of their fresh morning coffee seeping out of a mug with your logo on it, you can rest assured you're making a powerful impression.
Sense #5: Touch
Promotional products are tangible. You can hold them in your hands. You can feel them and use them. Yet again, here is an example of an experience you can only create by using promotional advertising. When someone writes with a pen imprinted with your logo, they are performing a useful task. It's yet another feature that separates promotional products from the rest of the pack.
Promotional Products: Create a Memorable Experience!
Successful companies achieve success through satisfied customers, happy members, or people who are willing to support and help advance their causes. To ensure you're making a favorable impression on your target audience, it's necessary to create an experience for them that is better and more engaging than what your competition is offering. Do something memorable. Do it with promotional products. Do it with Red Canoe Promotions of Denver.